What do you need to think about when you look at a still photo?
Overall composition – framing of shot
Camera angle
Lighting, shade, and colour
Location – where was it shot
Target audience
What would other elements would you add to your list for a moving film sequence?
Camera shots, movement (mise-en-shot)
Editing and sequencing (mise-en-shot)
Location and set design (mise-en-scene)
Features determining film genre
For longer sequences:
Representation of character and issues
Context:
Construction according to narrative and other formal organising principles
Possible historical, economic socio-cultural and institutional factors
Sequence of tasks for any textual analysis of a film:
Levi’s commercial – Michael Gondry
What is being seen and heard?
A boy drives into a store and buys condoms and then drives to his girlfriend’s house and her father is the salesman from the store.
Non-diagetic sound
Why was it made that way?
- Linear chronology
- A lot of editing
- Many camera angles
- Focus on facial expressions
- Quality of the film (blurred, jogging), black and white à show it is old
- P.O.V. shot and movement
- Track shot
- Long drive à time passes (father is in the house before he is)
- Music à electronic, modern ideology, heart pumping, builds up tension, connects old and new
- Focus on the salesman’s face and then when he sees the dad gives a flashback
How are things such as character mood and ideas constructed?
- Historical period à show this is set in the past, traditional jeans, old cars, disapproval of the boy buying condoms
- Social context à poor, rural southern area,
- Age group à 18 -25 young people
- Place à Levi’s –
- Facial expressions à
- Woman in the store show disapproval that the boy is buying condoms
- Boy’s expression when he remembers the salesman shows surprise and worried
- Father’s expression when he opens the door is normal but when he remembers shows he is worried about her daughter going our with the boy
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